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Having worked in automotive dealerships doing PDI's I know that someone can create a business from bottling the new Ducati smell coming from that unboxing :D
 

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Unwrapping a Ducati feels like slowly peeling off that plastic layer off a new TV, just so satisfying even though it's such a simple motion.
 

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Unwrapping a Ducati feels like slowly peeling off that plastic layer off a new TV, just so satisfying even though it's such a simple motion.
Not to mention how it feels to take delivery of a brand new bike which has you treating it like gold the first months of riding it then the novelty of new wears off... or at least with me it does.
 
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